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The Surfer

Every day, a surfer paddles out to sea, in search of “the one,” that perfect wave. Day in, and day out; day in, and day out; a melody of surf and sea. Until one day, she catches a flawless barrel, and takes it on an unforgettable ride.

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The Fisherman

A man fishes in solitude; surrounded by a light fog. Hour after hour, time passes by; patience. Then, the rod snaps.  As the reel spins, it hisses. The sun is a spotlight; the battle, a metaphor.

Centuries-Old Traditions

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The Aloha Spirit

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America's First Carbon-Neutral Beer

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Invisibility

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When Brands Take A Stand

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Should We Count Carbon Like Calories

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The No-BS Formula To Building A Cult Brand

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Using Business To Improve Lives

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Inky Footprints

When we write, we leave behind a trail of ideas from a brief moment in time—like an inky footprint filled with meaning.

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The Jetstream

Life is a marathon, not a sprint. People spend years honing their craft, before catching a lucky break. If you’re directionless, you may never find what you’re looking for. With intention, you’ll get there. Go with the flow, follow the jetstream, and be patient.

Big Meaning in Small Things

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Cathedral Thinking

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Community Building

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Find Friends, Not Followers

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Ikigai

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Find Your Tribe

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Resilience

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The City

Snowfall in the city is a cozy blanket of peaceful reprieve; a momentary silence softening everyday commotion.

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The Surface

A soft splash gently breaks the water’s surface. In an instant, it disappears towards the ocean’s deep. Today, a feeding frenzy transitions into an afternoon nap. Tomorrow, back again. Only taking what it needs, and nothing more.

Where There's Waste, There's Opportunity

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Good For The Planet Is Also Good Business

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Blowin' In The Wind

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The World's Most Expensive Beer

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The Future Is Green And Tastes Like Fat Tire

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The Origin of Craft Beer

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The Hawaiian Sun

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No Roads Lead To Juneau

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The Climb

For days, a climber inches closer to the summit, to be the first atop its peak. Nothing ever seemed so close, yet still so far out of reach. Finally that fateful moment, the one in every climber’s dreams; a final step, exhale. In awe, the view of the horizon. She breathes.

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The Bend

Beyond the bend, you will find what you’ve been searching for all these years. If you don’t take the small steps, you won’t discover what’s waiting on the other side.

Copyright © 2021 Jamie Russo - All Rights Reserved.

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